The article presents the stages of transformation of the concept “linguistic personality” in correlation with the changes of social reality. The reasons for the appearance of the concept “communicative personality” in connection with the formation of the social reality of the information society are substantiated. Comparative analysis of these concepts, involving linguistic, socio-cultural and socio-psychological factors is presented. The “linguistic turn” in socio-humanitarian research contributed to a new content of linguistic personality as a discursive concept.
