Scientific section. Sociology

Gerontological Direction in Social Tourism

The world sociological science currently shows an increased interest in population ageing and elderly’s life, which is associated with an increased life expectancy. Population aging is one of the main problems for many countries of the world. In modern conditions, old age becomes almost the longest period of a person’s life and no longer fits into the familiar concept of «sunset years». However, the inadequacy of both the phenomenological material and the methodological approaches causes a low degree of development of gerontological issues.

Correlation Analysis of the Impact of Deprivation on the Social Activity of Russians

Article based on the results of empirical research of possibilities of correlation analysis of economic and social deprivation. Interrelation degree of deprivation and public participation. Clarified that the motives for participation in public life are only partly in the level of deprivation. It has been proven that when low civic participation of the Russian population as a whole, the smaller the deprivation of Russians is, the higher the level of activity of their practices of participation in public life.

The Concept of TV-viewing and TV-consumption: Theoretical and Empirical Interpretations

The mass media play an important role in the socialization of the youth audience. It is especially important to study the media in the framework of interaction with the youth audience, since it is the youth that is the driving force of the future society. The research objectives are achieved through a theoretical analysis of the views of social scientists. The empirical basis of the article is the author’s research conducted by the questionnaire method in 2017.

Influence of New Digital Technologies on Behavior of Consumers of Trading and Entertainment Centers: Sociological Analysis

The article presents the results of a sociological study of consumer behavior in a shopping and entertainment center. It is analyzed how new digital technologies influence consumers. The features, complexities and attractiveness of online sales are explored. An important task of economic sociology is the analysis of consumer behavior. It involves studying the conditions, situations, factors, actions of various social actors. Through consumption, people realize their social and economic interests.

Parent Preferences in Rural Families with Different Number of Children

The article shows the differences in parental preferences among women with different number of children. The materials of the pilot study carried out by the Institute of Agrarian Problems of the Russian Academy of Sciences consider parental preferences for the main spheres of life of children (goods and services for children, opportunities for children and the nature of the relationship of children with the closest environment). There is analyze the dependence of differentiation of parental preferences from women’s models of reproductive behavior.

On the Formation of Healthy Lifestyles Students (for Example Orenburg State University)

The article is devoted to the study of the students’ orientation to a healthy lifestyle and to the using of the University’s potential to improve their health. The main components of a healthy lifestyle are considered, and the main preventive actions for promoting health are described in the article. The events of Orenburg State University that aimed at maintaining and promoting healthy lifestyles are analyzed.

Opportunities and Prospects for the Knowledge Society Development in the Era of Globalization

The article covers an overview of the main approaches and concepts of globalization, that giving an understanding of development the knowledge society only in the global and information society. The concept of the knowledge society makes it possible to realize the impossibility of globalization without the development of information, communication and network technologies. The opposite is also true. Thus, the knowledge society development and globalization are becoming complementary elements.

The Transnationalization of Mass Media in the Globalization Process

The subject of this research is the transnationalization of mass communication as a phenomenon directly related to globalization. Based on the comparison of the views of different scientists, the author analyzes the place of the media and communications in modern society, in the transition of different social relations (economic, political) of the levels of competence of national States at the international, supranational level.

The Structure of Social Communication

The article deals with interdisciplinary status of the social communication structure. It is shown that social communication is based on social psychological and linguistic components. The social communication channels, communicative competence and communicative situations and goals are characterized. The special attention is paid to the content of the social communication information. The main characteristic features of languages competence from the point of view of social context.

ЦЕНА ТРУДА КАК ФАКТОР НАЦИОНАЛЬНОЙ БЕЗОПАСНОСТИ

Раскрывается содержание понятия «социально-экономическая безопасность», что входит в общую теорию национальной безопасности. Показана зависимость состояния указанной безопасности от социальной политики государства в сфере формирования цены труда. Доказывается, что занижение цены труда и низкая зарплата рядовых квалифицированных работников формируют социальную поляризацию и несправедливость, что ведет к социально-классовому антагонизму и создаёт угрозу национальной безопасности.

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