Different understandings of health in the fi eld of medicine, politics and at the everyday level complicate communication between the medical community, authorities and citizens on issues related to maintaining public health. Meanwhile, diff erent interpretations of health intersect in its functional aspect. Both for the state authorities and for the citizens themselves, health is an important resource that ensures stable socio-economic and political development for the state and material, social and psychological well-being for citizens. At the same time, their disdainful attitude to individual health and ways to maintain and improve it forces the authorities to look for various ways to solve this problem, including through the development of infrastructure for a healthy lifestyle, legal regulation, education, which is refl ected in the relevant national and federal projects. However, the intersection of strategies in the fi eld of health and in the fi eld of civic education, including the formation of patriotism and traditional values, could increase the motivation of citizens. Filling the content of health with an ideological component related to determining the signifi cance of each citizen for his family, society and the state could, together with the measures already taken, change the behavior of citizens in relation to their health. Within the framework of the ideological component, it is important to emphasize the signifi cance of the younger generation not only for the defense of the Motherland and reproduction of the population, but also for the development of all spheres of society with appropriate support from the state.