PonukalinIlyaА.Country: RussiaCity: SaratovCompany: Saratov State University, Russia, Saratov, Astrakhanskaya 83E-mail: altair0505@mail.ru Author's articles Influence of New Digital Technologies on Behavior of Consumers of Trading and Entertainment Centers: Sociological Analysis The Impact of New Digital Technologies on Consumer Behavior: A Regional Perspective Transformation of Consumer Behavior in the Context of New Media Impact