Izvestiya of Saratov University.
ISSN 1818-9601 (Print)
ISSN 2541-8998 (Online)


branding

Политическая технология брендирования региона как возможность формирования его положительного имиджа и повышения инвестиционной привлекательности

The paper discusses issues of the Russian Federation regions branding on the example of the Saratov Region. Regional executive authorities’ actions on the official symbols introduction and creation of territory brand, as well as development of investors informational support system through the Investment Portal of the Saratov Region in order to create regional positive image are analyzed. The practicability of the Saratov Region branding at the current stage of economic development is identified and justified.