identity

The author’s reflection is aimed at identifying the specifics of the representatives of generation Z (“Homelanders”/“Centenials”/ “Artists”/ “Homebodies”) personal state who relate themselves to specific social communities in the context of the COVID-19 virus pandemic. The remote format of organizing communication and activities affected the mechanisms of socialization, both primary and secondary.

Youth is a social group reproducing both positive experience and negative trends in social transformations. Modern society, in turn, is characterized by complex, contradictory and multidirectional trends. A high proportion of risk and uncertainty gives rise to the social space collapse phenomenon and the of the digital environment expansion up to the formation of the digital reality, leading to the fact that virtual practices are formed alongside real behavioral strategies.

The article analyzes the influence of ethnic factor in the post-Soviet space using the example of the Saratov region. On the basis of a public survey conducted in eight districts of the region, the activities of national and cultural organizations as subjects of civil society and the regional political process are considered. Their interaction with the authorities, difficulties, and contradictions arising in the process of implementing the programs and goals of national and cultural organizations are studied.

This article off ers a look at the process of identity formation of representatives of generations Z (Homelanders) in a modern reading, taking into account such a challenge as a changing social reality. The rapid informatization of society led to the digitization of the social system and the datifi cation of the living space, which, in turn, aff ected interpersonal interactions and communications which are important for the socialization process.

The article is based on the study “Political identifi cation of youth in the Moscow region” conducted in May-June 2021 on the basis of the Center for Political Science of the ISPR FCTAS RAS. It describes the features of the political and ideological identifi cation of youth in Moscow and the Moscow region, which are considered as the most important factor in political behavior and civil activity. The authors identifi ed the groups of young people according to their self-identifi cation, based on a civilizational approach.