. The actual study of ethnic identity is conditioned by the previous socio-political context. In the West, attention to ethnic identity is a marker of post-colonial studies, while in Russia it is a departure from the formation of a new historical community "Soviet people". Accordingly, the cognitive goals of studying ethnic identity also diff er from the manipulation of ethnic identities, leading to the split in a previously unifi ed society, to identifying factors that contribute to the preservation of ethnic minority cultures.
