social singularity

The author’s reflection is aimed at identifying the specifics of the representatives of generation Z (“Homelanders”/“Centenials”/ “Artists”/ “Homebodies”) personal state who relate themselves to specific social communities in the context of the COVID-19 virus pandemic. The remote format of organizing communication and activities affected the mechanisms of socialization, both primary and secondary.

Youth is a social group reproducing both positive experience and negative trends in social transformations. Modern society, in turn, is characterized by complex, contradictory and multidirectional trends. A high proportion of risk and uncertainty gives rise to the social space collapse phenomenon and the of the digital environment expansion up to the formation of the digital reality, leading to the fact that virtual practices are formed alongside real behavioral strategies.

This article off ers a look at the process of identity formation of representatives of generations Z (Homelanders) in a modern reading, taking into account such a challenge as a changing social reality. The rapid informatization of society led to the digitization of the social system and the datifi cation of the living space, which, in turn, aff ected interpersonal interactions and communications which are important for the socialization process.