The article studies phenomenon of diaspora diplomacy of Russia as an instrument of “soft power” on the example of the practice of the city of Moscow. Scientifi c and practical signifi cance of the chosen issue lies in the comprehension of the infl uence of domestic approach of interaction with compatriots on the specifi cs and dynamics of the formation of an attractive image of the state. Scholarly novelty of the article lies in the fact that it is devoted to the case of diaspora diplomacy at the sub-state level, which has not been studied before.
