The article deals with modern urbanization process leading to the transformation not only of the socio-economic characteristics of the territorial community, but also changing the population’s perception of life quality in urban environment. A public opinion poll conducted among the youth of the city of Saratov revealed the main tendencies in urban policy, namely: the city should provide such an environment in which people will want to live. The paper identifies the main factors that, in the opinion of the respondents, make the urban environment favorable.
