linguistic personality

The article presents the stages of transformation of the concept “linguistic personality” in correlation with the changes of social reality. The reasons for the appearance of the concept “communicative personality” in connection with the formation of the social reality of the information society are substantiated. Comparative analysis of these concepts, involving linguistic, socio-cultural and socio-psychological factors is presented. The “linguistic turn” in socio-humanitarian research contributed to a new content of linguistic personality as a discursive concept.

This article presents characteristics of linguistic personality in the process of construction of social reality in cyberspace. Special attention is paid to such phenomena as «textcentricity» and «discourse practice», shown how linguistic styles and genres which are created in the process of virtual communication, construct social reality of cyberspace.