local governments

This article examines some features of PR activities of local governments during the self-isolation regime introduced in March 2020 in connection with the spread of coronavirus infection. Based on content analysis of messages posted on the official accounts of three administrations of Russian cities with millions of people (Kazan, Yekaterinburg, Voronezh) in the social network Instagram, the authors determine prior directions of PR activities of local governments in a crisis caused by the coronavirus pandemic.

This article considers formation of image of thirteen Russian million-plus cities in social media (not including federal cities – Moscow and St. Petersburg). Based on the content analysis of messages posted on the offi cial accounts of local authorities of million-plus cities on the VKontakte social network for the period from September 1 to December 1, 2021, the authors determined the main image characteristics broadcast through offi cial social media accounts.