Izvestiya of Saratov University.
ISSN 1818-9601 (Print)
ISSN 2541-8998 (Online)


new digital technologies

Влияние новых цифровых технологий на поведение потребителей торгово-развлекательных центров: социологический анализ

The article presents the results of a sociological study of consumer behavior in a shopping and entertainment center. It is analyzed how new digital technologies influence consumers. The features, complexities and attractiveness of online sales are explored. An important task of economic sociology is the analysis of consumer behavior. It involves studying the conditions, situations, factors, actions of various social actors. Through consumption, people realize their social and economic interests.