The article analyses existing problems of identification and analysis of the right-wing populism in the context of traditional democracies’ crisis and the attempts of searching for the new ways to attract the electorate base. With a drop in turnout in elections, a drop in voter confi dence, an increase in anti-establishment sentiments, as well as the development of political technologies, in the face of popularity of right-wing populism, the mainstream parties are faced a challenge of retaining the votes of general population in new conditions.
