Izvestiya of Saratov University.
ISSN 1818-9601 (Print)
ISSN 2541-8998 (Online)

political resource potential

Политическая ресурсность региональных СМИ в современной России (на примере ГТРК «Саратов»)

The article contains results of regional media landscape analysis conducted through the lens of political resource potential of mass media in modern Russia. Having defined the key elements of political resource potential, the authors assess ability of the State tele- and radio company “Saratov” to affect regional political process. An inference is made that, compared with non-governmental mass media, media outlets comprising the aforementioned holding company, as a rule, have greater potential for political influence.