rural household

Economic and Socio-Cultural Foundations of Rural Families’ Social Differentiation

The article discusses the factors of vital activity of the rural population, which affect its social differentiation. The methodological prospects of applying the subjective criterion for evaluating consumer opportunities are justified. In comparison with the objective monetary criterion, the subjective criterion reflects the social differentiation of rural families more accurately. The differences in the structure of everyday life between well-off and deprived rural households are analyzed. The wellbeing factors of rural households were determined.