social responsibility

In article the author examines the political culture as an inherent mechanism forinstitutionalizing social responsibility the business community. The role of politicalculture is also to reduce the stochasticity (randomness, unpredictability) of politicalprocesses and risks. Features of the political culture of form-specific model ofcorporate social responsibility. Fundamental characteristics of contemporary Russian political culture is particularism and ascription.

The article deals with the implementation and support of social advertising at both the federal and regional levels. Attention is drawn to the fact that social advertising is designed to change human mirovozzpenie, his behavior at the expense of acquired knowledge, advice, emotional message. The more social advertising – the better our society

Each generation has its own specific social (collective) consciousness and its prosocial forms of self-organization of individuals and groups, social movements and organizations. Social responsibility plays an important role in society’s life and self-organization. The author proceeds from the fact that social responsibility means recognizing the need to follow the generally recognized social and moral values, norms, requirements, reflecting the fundamental needs and interests of society by individuals, groups, and communities in their lives and behavior models.