social structure

The article presents the analysis of the transformation of texts as mechanisms of social communication, in particular in digital social reality. The transformation of social reality is updated in various spheres of human life – social communication, self-identifi cation, sociocultural codes and rituals. Any text (statement), being a social action, is an institutional construct and correlates with the structure of the social reality of its generation.

The article is devoted to the sociological analysis of the social stratification of the Russian society in the context of globalization processes. Examines in a critical way research and interpretative potential neoliberalismo, neo-Marxist, resource and other theoretical approaches disclosed in monographic works. In the aspect of modeling the social structure of modern society represented the views about the relationship between social status and social stratification, social identity, and social mobility that is new to the national social science.

The article discusses the factors of vital activity of the rural population, which affect its social differentiation. The methodological prospects of applying the subjective criterion for evaluating consumer opportunities are justified. In comparison with the objective monetary criterion, the subjective criterion reflects the social differentiation of rural families more accurately. The differences in the structure of everyday life between well-off and deprived rural households are analyzed. The wellbeing factors of rural households were determined.