Izvestiya of Saratov University.
ISSN 1818-9601 (Print)
ISSN 2541-8998 (Online)


Methodological Limitations of Mass Media Texts’ Analysis

The main methodological problems a mass media researcher usually faces are considered in this article. The author deems it possible to overcome them by using coders, preliminary articulating controversial issues, and taking into consideration existing principles of media outlets’ functioning.