социальное действие

The article presents the analysis of the transformation of texts as mechanisms of social communication, in particular in digital social reality. The transformation of social reality is updated in various spheres of human life – social communication, self-identifi cation, sociocultural codes and rituals. Any text (statement), being a social action, is an institutional construct and correlates with the structure of the social reality of its generation.

В статье рассматривается проблема социальной идентичности сквозь призму основных социологических концепций классика социологии М. Вебера: теории социального действия, идеальных
типов, социологии религии.

The paper is dedicated to the problem of theoretical approachesin empirical sociological studies of social development. Thelimitations of modern theories related to the insufficient potentialof explanatory irrelevance of their concepts to Russian realityare considered. The paper reveals the reasons of dialectic logictheoretical instruments` usage. They are related to the impossibilityof the revealed paradoxes` explanation within modern theoreticalapproaches.

The article is devoted to sociological reflection of social communication and channels typology. The chronotypes of communication process – genetic, psychological, and social are considered. The typology characteristics of communication processes in diachronic and synchronic aspects are presented. It is shown that communication typology reflects the humankind evolution, an individual being a social communication subject. The characteristics of social communication as a process of exchanging meanings in social space and time are given.