consumer society

The article is devoted to the study of the phenomenon of sharing culture as a new trend in consumer society. The evolution of consumer values, noting a signifi cant shift from the traditional model of accumulating material wealth to prioritizing intangible values such as experiences, impressions, and access to various services are analyzed. This transition refl ects the changes in public consciousness, where the importance of ownership is giving way to the value of use and shared consumption.

In the article the author analyzes theoretical and methodological problems of civil society constructing of identity in Russia. Classical civil society of the modern period assumes existence of such components as surroundings (environment – the national and constitutional state, the citizen – the carrier of civil identity showing the civic stand in public space and its aktualizing it in the corresponding civil practices. During a postmodern period national societies are changed into mass and consumer societies.