discourse

The article presents the stages of transformation of the concept “linguistic personality” in correlation with the changes of social reality. The reasons for the appearance of the concept “communicative personality” in connection with the formation of the social reality of the information society are substantiated. Comparative analysis of these concepts, involving linguistic, socio-cultural and socio-psychological factors is presented. The “linguistic turn” in socio-humanitarian research contributed to a new content of linguistic personality as a discursive concept.

This article explores the use of elements of Russian nationalism in the discourse of the Russian political party «United Russia». Analyzes the reasons for «rotation» of the party in the direction of the national subjects, the main features of its implementation in the activities of the party, the ideological content of the party’s discourse, as well as the possible consequences of the mainstreaming of the national problem in the country».

Contemporary trends of globalization and progress in communication technologies make studies of social communication a very important topic. This article strives to shed some light onto specifics of social communication in the temporal aspect, and highlights tendencies in its development, common for all periods of human history. This article also amends definition of a new virtual medium – Cyberspace, which represents a new stage in evolution of social communication

The article deals with sociocultural context of multilinguism. The various aspects of this phenomenon functioning are presented from the point of view of many investigation paradigms. It is stressed, that multilinguism is reflected in global social reality discourses. In this connection, the main function of multilinguism is to provide effective social communication in polycultural world.

The article is devoted to the problem of methodological reflection of the concept “nationalism” considered through the prism of “sociological sign” of Russian intellectual heritage. The subject is actualized by the care for national interests and dignity of modern Russia, by the creation of state projects, which are due to become national pride of the Russians “broadcasting” to the outer everyday world the concept “nationalism”, ambiguous for socio-cultural judgment.

The article attempts at sociological and socio-semiotic conceptualization of marginal religious identity phenomenon. On the basis of previous authors’ researches the conclusion of the existence of thee types of religious identity is drawn: standard and confessional, folk-like and marginal, and of two vectors of orthodox identity: «urban» and «rural». The urban vector of religious identity is distinguished by big rationalism, various hierarchy of values and various discourse maintenance.

The article considers the language functions` evolution in correlationwith society development. Language functions are presented fromthe point of view of various theoretical methodological approaches:behavioral, structuralfunctional, discourse practices, symbolicinteractional, and social constructional. The special role of constructionlanguage function, as the most significant under information society,is pointed out. Some examples of this language function activity inestablishing national states are given.

The article considers the phenomenon of linguistic turn in the humanities, sociology in particular. The natural causes of this phenomenon generation from the point of view of various methodological approaches – symbolic interactionism, discourse theory, communication acts theory are presented. The formation of the new fi eld of theoretical sociology – linguosociology and it succession with sociology and sociolinguistics are substantiated. In conclusion, it is shown, that linguosociology is a natural phase in the development of socio-humanitarian knowledge.