занятость

The article discusses the factors of vital activity of the rural population, which affect its social differentiation. The methodological prospects of applying the subjective criterion for evaluating consumer opportunities are justified. In comparison with the objective monetary criterion, the subjective criterion reflects the social differentiation of rural families more accurately. The differences in the structure of everyday life between well-off and deprived rural households are analyzed. The wellbeing factors of rural households were determined.

The employment of the rural population, providing a stable income and social guarantees, is one of the key factors determining social well-being in contemporary conditions. The article is focused on the comparison the social well-being of rural population with diverse employment. The empirical basis is the sociological survey of the rural population of Khakassia (2018). Industry workers feel the best of all. State employees (education, culture, healthcare) are experiencing some depression, although it is caused by age features.