The employment of the rural population, providing a stable income and social guarantees, is one of the key factors determining social well-being in contemporary conditions. The article is focused on the comparison the social well-being of rural population with diverse employment. The empirical basis is the sociological survey of the rural population of Khakassia (2018). Industry workers feel the best of all. State employees (education, culture, healthcare) are experiencing some depression, although it is caused by age features. Agricultural workers are the least satisfi ed with diff erent aspects of their lives because of diffi cult nature of agricultural labor and low earnings. Service sector shows dissatisfaction with living conditions such as the lack of jobs, employment and salary levels. Industry workers are the most optimistic about the future. And they make more eff orts to improve their lives. Social well-being correlates with the fi nancial welfare according to the data: the higher the level of welfare is the better is the social well-being. The age-related features also take place: social well-being in elder age decreases. Despite some inertia of rural population, it is a certain resource of their durabilit.