artifi cial intelligence

The article is devoted to the analysis of such phenomenon as deepfake in the context of its application in the political sphere from the point of view of manipulation of society. First of all, the authors reveal the essence of the phenomenon of disinformation by conducting a brief historical retrospective. Then they defi ne the concept of “deepfake” and explain how this technology works from both technical and cognitive points of view.

The article analyzes the problems that have arisen in connection with the active development and application of digital and neurotechnologies in the everyday life of young people. The authors, on the basis of the theoretical analysis and the results of specifi c sociological studies, suggest that the practice of digital and neurotechnologies in general aff ects the perceptions of a person, his/her consciousness and thinking. In the course of the study, a set of general scientifi c methods was applied.

The article deals with the consequences of the vulnerability of cultural codes as an actual threat to the existence of human civilization with the uncontrolled and unreasonable use of artifi cial intelligence. Positive as well as negative options for the interaction of artifi cial intelligence with cultural codes that level the understanding of the basic universals of human behavior, communication, and activity are analyzed.