Izvestiya of Saratov University.
ISSN 1818-9601 (Print)
ISSN 2541-8998 (Online)


authorship regime

The political internet meme as an instrument of propaganda: A theoretical model and normative assessment

Political internet memes constitute a specific form of political communication that combines visual and verbal elements and is characterized by rapid dissemination and strong emotional resonance. This article proposes a conceptual framework for analyzing political memes that integrates three analytical dimensions: purpose, authorship regime, and normative permissibility.