election campaign

. At the present stage, youth is considered to be one of the key factors in the modernization of all spheres of society. Due to psychophysical characteristics of this demographic group (health level, high activity, availability of a large amount of free time, low involvement in society, mobility, increased intellectual search), young people can act as a driving force of change and innovation in the country. The country’s elite understands necessity for attracting young people to the offi cial political space.

The article is devoted to the analysis of the key factors of a successful modern election campaign in Russia. Also it deals with the research of the role of political PR in election campaigns of different political actors. The article is about the ways of political PR which can promote success or failure of election of deputies of legislative assembly

The problem of forming the image of a political leader using digital media technologies is, no doubt, urgent. The development of digital technologies and creation of new technological methods of political activity on their basis is happening so rapidly that researchers simply do not have time to comprehend the processes taking place. In this regard, any research that addresses this issue in a particular area is of great importance.