The article presents the proofs of necessity to find and implement modern technologies for intensification of human rights work by the relevant national institutions. It is proved by the quality assessment, given by Saratov citizens to the work of the structures which protect humas rights and freedoms in the region. The research was perfomed by Center of Regional Sociological Research (Chernyshevsky Saratov State University) in October 2014 under the supervision of the authors.