investment

The article deals with new approaches to the development of partnership between the state, business and the Russian education system, built in the logic of the strategy of the National Technological Initiative. The National Technology Initiative (NTI) is essentially an economic philosophy based on activities aimed at creating fundamentally new markets in this country.

The paper discusses issues of the Russian Federation regions branding on the example of the Saratov Region. Regional executive authorities’ actions on the official symbols introduction and creation of territory brand, as well as development of investors informational support system through the Investment Portal of the Saratov Region in order to create regional positive image are analyzed. The practicability of the Saratov Region branding at the current stage of economic development is identified and justified.