media education

In modern science, attempts to measure media literacy / media competence are made from time to time. However, those who try to do it usually employ different theoretical premises, interpret phenomenon under consideration in their own ways, and, as a result, use various criteria for evaluations. Based on the analysis of more than hundred most oft-quoted (both in foreign and Russian scholarship) definitions of media literacy, the author offers his own conception of the term and puts forward the way it can be measured.

Empirical base of this article is comprised of five monographs by A.V. Fedorov and his colleagues published from 2013 to 2015. The author highlights several, from his point of view, the most urgent and important issues touched on in the writings considered. An idea is substantiated that necessity to develop social and political model of media education is becoming patently obvious nowadays.