Izvestiya of Saratov University.
ISSN 1818-9601 (Print)
ISSN 2541-8998 (Online)


online trading

Влияние новых цифровых технологий на потребительское поведение: региональный аспект

The article analyzes various aspects of new digital technologies impact on consumer behavior. The necessity of sociological interpretation and understanding of digital reality as a large-scale socioeconomic phenomenon, and the search for social determinants of consumer behavior in these conditions are formulated. It is argued that digital technologies are promising tools for consumer behavior social construction.