The content of the political image of one of the regional Russian leaders during the electoral period (elections of heads of Russian constituent entities in 2023) is studied in the article. The purpose of the paper is to identify the features of the symbolic and semantic content of the network image of a regional political leader during the pre-election period. Fulfi llment of the set research goal is carried out using the concept of the image-role construct and methods of content analysis (qualitative-quantitative type) and comparative analysis.
