The article examines the role of the family in the formation of the attitude towards money. The circumstances of family fi nancial confl icts are investigated. The cases of fi nancial contradictions in the parental family are analyzed. (based on the memories of an adult about his childhood. Situations where either emotional or rational aspect prevailed in fi nancial decision-making are investigated. Special aspects of fi nancial behavior strategies, attitudes to spending and investments are clarifi ed. The conclusions are made that the usual emotional schemes about money are passed from generation to generation. Getting into a confl ict of loyalty between parents “there and then”, a person may experience confl icting feelings about money “here and now”. Money, diffi culties in relationships, power struggles, recognition – can be the cause and the reason of confl icts, as well as the undiff erentiated complex of feelings, emotions, expectations and interpretations.