The article considers the mechanisms of media corporations’ infl uence on the process of designing and coordinating political protests in the USA, France, China, Belarus, and the Russian Federation in the context of digital globalization. Methodological basis of the research consists of the methods of case study and comparative analysis. The authors study fi ve cases refl ecting the specifi cs of communication channels through which national digitalization scenarios of political protest are implemented and carry out comparative analysis based on the authors’ criteria. Features and patterns of the functioning of the protesters’ communication channels within social media are identifi ed. Possibilities of cross-country functioning of these channels with information and technological support of modern media corporations are predicted.