Reasons and consequences of changes within motivational sphere of contemporary liberal and democratic politics in our country and abroad are analyzed in the article. Inherent in recent liberal and democratic politics, social and mythological concept that civil freedoms are the supreme value and any sacrifices (made by a man or society) to defend them are reasonable is gradually displaced with another stereotypical and socially valuable precept. According to it, nothing in politics (nor even struggle for civil freedom) is a sufficient motive for a modern man living in (or dreaming of becoming a part of it) a consumerist society to compromise on material welfare, let alone life. The tendency of spreading this new trend in motivation of liberal and democratic process to motivational sphere of Russian politics is noted.