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The article deals with the implementation and support of social advertising at both the federal and regional levels. Attention is drawn to the fact that social advertising is designed to change human mirovozzpenie, his behavior at the expense of acquired knowledge, advice, emotional message. The more social advertising – the better our society

Article deals with the understanding of mediation within the theoretical approaches of the communicative science. Author describes the potential of the mediative procedures in the context of the legal culture development in modern Russian society, defines social advertising as an instrument of official elucidation and promotion aimed at popularization of the alternative means for dispute and conflict settlement.

The article deals with the problems of legislative regulation of political and organically integrated advertising, as well as the balance between political advertising, electoral campaigning, campaigning on referendum, and social advertising. It is concluded that there is a need for the adoption of a new law “On political advertising”, which extends the principles of integrity and reliability used for commercial advertising for political advertising, as well as fixes other restrictions for it acting for standard forms of advertising.