Izvestiya of Saratov University.
ISSN 1818-9601 (Print)
ISSN 2541-8998 (Online)


социальная ответственность

ФЕНОМЕН СОЦИАЛЬНОЙ ОТВЕТСТВЕННОСТИ БИЗНЕСА. ТЕОРЕТИКО-МЕТОДОЛОГИЧЕСКИЕ АСПЕКТ

В статье рассматриваются особенности трактовки понятия «социальная ответственность бизнеса» в научной и практической бизнес-литературе. Также раскрыты теоретические подходы к пониманию данного феномена. Описаны различия и сходства различных трактовок, а также даны авторские определения феномена корпоративной социальной ответственности, описывающие их феноменологическую и функциональную составляющие.

Political Culture is as an Immanent Mechanism Institutionalization Social Responsibility Business Community

In article the author examines the political culture as an inherent mechanism forinstitutionalizing social responsibility the business community. The role of politicalculture is also to reduce the stochasticity (randomness, unpredictability) of politicalprocesses and risks. Features of the political culture of form-specific model ofcorporate social responsibility. Fundamental characteristics of contemporary Russian political culture is particularism and ascription.

РЕАЛИЗАЦИЯ И ПОДДЕРЖКА СОЦИАЛЬНОЙ РЕКЛАМЫ НА ФЕДЕРАЛЬНОМ И РЕГИОНАЛЬНОМ УРОВНЯХ

The article deals with the implementation and support of social advertising at both the federal and regional levels. Attention is drawn to the fact that social advertising is designed to change human mirovozzpenie, his behavior at the expense of acquired knowledge, advice, emotional message. The more social advertising – the better our society

Социальная ответственность в динамике общественного сознания поколений россиян

Each generation has its own specific social (collective) consciousness and its prosocial forms of self-organization of individuals and groups, social movements and organizations. Social responsibility plays an important role in society’s life and self-organization. The author proceeds from the fact that social responsibility means recognizing the need to follow the generally recognized social and moral values, norms, requirements, reflecting the fundamental needs and interests of society by individuals, groups, and communities in their lives and behavior models.