сетевая коммуникация

The article presents the analysis of the transformation of texts as mechanisms of social communication, in particular in digital social reality. The transformation of social reality is updated in various spheres of human life – social communication, self-identifi cation, sociocultural codes and rituals. Any text (statement), being a social action, is an institutional construct and correlates with the structure of the social reality of its generation.

In this article the author substantiates and characterize the effect of new network mechanisms of formation of identities that arise in the context of the societal transformation of modern society. The author shows that the network mechanisms of identity formation are beginning to work in the «digital generation» and represent a set of interrelated and interdependent practices in the global information and communication space, contributing to the individual and collective identity, internalization and reflection.