Based on many years of sociological research, the article analyzes the sociodynamics of the state of a number of characteristics of rural communities world: consciousness, behavior, values, and objective prerequisites for changes. The world of rural communities consists of refl ection and action in public and private life, based on the historical experience. The sociodynamics of socio-cultural processes is revealed in the context of the infl uence of economic practices that combine borrowed innovations and traditions of peasant culture.