текучая современность

The article presents the analysis of the transformation of texts as mechanisms of social communication, in particular in digital social reality. The transformation of social reality is updated in various spheres of human life – social communication, self-identifi cation, sociocultural codes and rituals. Any text (statement), being a social action, is an institutional construct and correlates with the structure of the social reality of its generation.

The article studies the phenomena of uncertainty and risk, namely their double-nature. It is shown that uncertainty and risk are inherent in people’s life cycles. Their importance grows at present due to the abundance of information and digitalization. Special attention is paid to the various points of view on this problem and its characteristics. Moreover, uncertainty is one of the cultural categories in terms of cultural types. In this respect uncertainty and risk acquire special importance in the course of cross cultural communication.