Izvestiya of Saratov University.

Sociology. Politology

ISSN 1818-9601 (Print)
ISSN 2541-8998 (Online)

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Двойственная природа феноменов неопределенности и риска в процессе межкультурной коммуникации

Mogilevich Branislava R., Saratov State University

The article studies the phenomena of uncertainty and risk, namely their double-nature. It is shown that uncertainty and risk are inherent in people’s life cycles. Their importance grows at present due to the abundance of information and digitalization. Special attention is paid to the various points of view on this problem and its characteristics. Moreover, uncertainty is one of the cultural categories in terms of cultural types. In this respect uncertainty and risk acquire special importance in the course of cross cultural communication. The ways of reducing uncertainty and risks are highlighted, namely adherence to the principles of Cooperation and Politeness. 

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