цифровая пропаганда

The article examines the problem of accelerated development of information and communication technologies in the network society and associated increase in the role of social media in Russian public policy. The process of researching propaganda is becoming increasingly relevant due to the increasing complexity of managing socio-political processes and emerging crises. Digital propaganda in this context is the dissemination of political ideas through the use of social media and information technology to influence public opinion.

The article is devoted to the analysis of the category of “digital propaganda” in the context of the development of political communicative and primarily tele-communicative environment. The emphasis is placed on considering the network and hierarchical format of digital propaganda, reflecting the specifics of the modern Internet environment. The reasons for the possible weakening of propaganda impact on social media are substantiated, measures to increase the effectiveness of digital propaganda are proposed.