The study of various aspects of the formation of environmental identity of a citizen in Russia is just beginning to develop, becoming a topical issue for analysis in the context of increasing state interest in the mechanisms of improving the environmental condition. This problem can be explained through the prism of studying environmental identity. In this regard, the article examines the factors infl uencing the formation of environmental identity in Russia and highlights its key features, based on the modern political and cultural context. The authors describe the options for politicizing environmental identity, manipulating the environmental agenda for political ends. They focus on the importance of systemic environmental education throughout the life of a citizen. In this context, the article highlights a special role of educational standards, disciplines and creative events in the format of art competitions, environmental awards. Another signifi cant point highlighted by the authors is the insuffi ciency of such activities aimed at attracting public attention to environmental protection. However, they have a strong infl uence on the system of values and worldview of a person, which serve as the foundation for the promotion of pro-environmental behavior. The conclusion of the study is that underestimation of the importance of environmental education measures by the state, complemented by uncontrolled politicization of the environmental agenda, becomes a threat to national security. The development prospects of the concept of environmental identity is quite extensive, but approaches to assessing its impact on the political, cultural and social spheres have not yet been developed. A highly developed environmental identity determines a sense of environmental patriotism and has the potential to unite the nation. It is based on the idea of preserving Russia’s unique natural resources by taking responsibility for environmental protection.