mediation

Article deals with the understanding of mediation within the theoretical approaches of the communicative science. Author describes the potential of the mediative procedures in the context of the legal culture development in modern Russian society, defines social advertising as an instrument of official elucidation and promotion aimed at popularization of the alternative means for dispute and conflict settlement.

The article analyzes the possibilities of using mediation as a technology for improving public control. The subject of analysis, which is conducted within the framework of the theories of the social agent by P. Bourdieu, the group relations by J. Turner are the basic characteristics of the mediator as a subject of social management. The subjects of public control differ in structural characteristics and sometimes reflect opposing attitudes and motivation for participation in public control.