One of the most urgent and at the same time strategically important areas of state development of modern Russia is demographic policy aimed at increasing the birth rate in the country. Despite the use of various measures of social and material incentives for childbearing, the problem of demographic crisis caused by the extremely low population growth still remains unresolved. In many ways, this fact is facilitated by the spread of anti-natalist destructive ideas in society, imposing on the younger generation of Russian citizens the opinion about the negative role of childbearing, as well as devaluing traditional institutions of family, motherhood, fatherhood and childhood. The author emphasizes and examines issues related to the origins and theoretical content of the concept of “antinatalism”, practical consequences of its spread in society. It is concluded that anti-natalism in certain countries can be used by the authorities as an ideological focus of state demographic policy aimed at reducing population. In addition, the article analyzes reasons that infl uence the growing popularity of anti-natalist views, summarizes that the refusal to have children as a way of social behavior is largely influenced not by political or legal means of infl uence, but by socio-economic and cultural factors of personality development. The author cites the positive experience of implementing Russian state policy in the fi eld of combating manifestations of anti-natalism as a destructive ideological movement, analyzes legislative measures aimed at prohibiting anti-natalist ideas in society. It is stated that design and implementation of a comprehensive multi-level public administration system in the fi eld of demography should be based on a generational approach, taking into account emotional and psychological characteristics and value orientation of modern Russian youth.