This article is devoted to a comprehensive political analysis of the phenomenon of political empowerment of senior citizens as a key area in the context of global demographic aging. The focus is on the transformation of the role of older people in the political process, from the traditional perception of them as passive recipients of social support to their recognition as full-fl edged subjects of political action. Relevance of the topic is justified by the need to develop new approaches to the formation of an age-sensitive public policy focused on the political empowerment of the older generation. In theoretical and methodological terms, the work is based on the concepts of empowerment, inclusive democracy, and institutional political science. A structural analysis of the components of political empowerment of older people, i.e. political literacy, participation, representation, and effectiveness, is presented, taking into account the factors determining their level of involvement: individual (education, health, income), social (connections, participation in organizations), and political (accessibility of institutions, inclusiveness of legislation). The article pays special attention to the problem of ageism as a systemic barrier to the participation of the elderly in political life. The mechanisms of the negative impact of age discrimination on all aspects of political inclusion are revealed, from inaccessibility of information and infrastructure to the distortion of the public image of the older generation. Practical recommendations for overcoming these barriers are presented, including development of educational campaigns, legislative protection against discrimination, support for organizations of the elderly and expansion of inclusive participation mechanisms (public councils, participation budgets, age quotas, etc.). The work makes a contribution to the development of political gerontology and institutional political theory, focusing on the need to create an age-sensitive political environment in which the voice of an elderly person has real value and infl uence. In an aging society, it is the political empowerment of the elderly that becomes an indicator of the maturity of democracy, social justice, and effective governance.