The Internet, as the global communication channel, is a factor systemically transforming all social reality. Digitalization of almost all spheres of life, communications virtualization and the expansion of network interactions lead to deep changes in the social structure, social institutions, sociocultural mechanisms for the functioning of society and revising ethical and legal norms. Transformation changes of a large-scale sociocultural context generate a new type of culture. The article gives the theoretical and methodological substantiation of the phenomenon of modern electronic culture within the communication approach. It is concluded that the formation of digital world culture is conditioned by all types of communication, allowing for the social and cultural interactions of individuals and social communities.