communication

The article presents the stages of transformation of the concept “linguistic personality” in correlation with the changes of social reality. The reasons for the appearance of the concept “communicative personality” in connection with the formation of the social reality of the information society are substantiated. Comparative analysis of these concepts, involving linguistic, socio-cultural and socio-psychological factors is presented. The “linguistic turn” in socio-humanitarian research contributed to a new content of linguistic personality as a discursive concept.

The article present the results of sociological monitoring conducted by the method of questioning in Saratov in 2022. According to the probabilistic quota-territorial sample, 698 young Saratov residents were interviewed. The results were processed in the SPSS program. The study showed that communication takes the fi fth place among the values of young people (after health, family, friendship and freedom). In the perceptions of young people, the most eff ective channel of communication is real "live" direct communication. They trust it the most.

The article touches upon the most urgent problem of information manipulation with the aim of infl uencing society. In most sources manipulation is interpreted as the use of certain techniques and technologies, under the influence of which the behavior of people changes in the direction necessary for the manipulator. It is noted that the most favorable conditions for the implementation of manipulation technologies are formed in the information society, in which information, knowledge and information technologies play a special role.

Article deals with the understanding of mediation within the theoretical approaches of the communicative science. Author describes the potential of the mediative procedures in the context of the legal culture development in modern Russian society, defines social advertising as an instrument of official elucidation and promotion aimed at popularization of the alternative means for dispute and conflict settlement.

The author studied the documentary materials that represent the work of public organizations of businessmen under of monarchy and in modern Russia. The research has shown successful communication not big business community with the government at the turn of XIX– XXth centuries under of monarchy. The study also revealed controversy of authority and modern small and medium-sized business community, dissatisfaction of this business community with interaction with the authorities.

In article scientific interpretations of the concept “social media” are considered, functions (communicative, relativistic) and tendencies of their development during a modern information era reveal. It is proved that social media give the chance of upholding of interests in public space to both ordinary citizens, and the opposition movements. The Russian network community actively carries out political dialogue by means of social media, forming a public discourse and new forms of mass communication. 

The article discusses the specifics of adaptation and interpersonal communication experiences of cadets and school children in teenage years. The adaptation processes are presented in the socio-psychological context of joining an educational institution and are considered as an integral part of interpersonal communication. The article consideres, interpersonal communication as an indispensable condition for any form of social and private life of a person, as well as a determinant of any type of individuals’ joint activity.

The article reveals the features of the speech transformations of the elderly people associated with the changes in both biological and social characters. The stereotypes of age perception, ageism as a practice in communicating with the elderly, «secondary babbling» are considered. The practical recommendations aimed at removing barriers in interaction with an elderly person and their relevance in the field of social services for this category of citizens are highlighted.

The Internet, as the global communication channel, is a factor systemically transforming all social reality. Digitalization of almost all spheres of life, communications virtualization and the expansion of network interactions lead to deep changes in the social structure, social institutions, sociocultural mechanisms for the functioning of society and revising ethical and legal norms. Transformation changes of a large-scale sociocultural context generate a new type of culture.

The article presents the experience of applying the theoretical and methodological means and tools of sociology to study the process of integration and diff erentiation of rural residents, taking place on the basis of family management. It is shown that the range of diff erences within the actors of self-employment is determined by the demographic composition, the production potential of the farmstead, and the orientation towards development. Integration issupported by the similarity of cultural values.