The main features of using political ideologies in post-Soviet Russia as well as value-based convergence of different parties are considered in the article. The author concludes that value markers, which previously served as tools to identify and draw the lines between various party ideologies, have lost their initial meanings. The reason is that by using information and communication technologies modern parties base themselves upon converged “universal human values”. As far as Russia is concerned, there is a need in ideology that would substantiate an attractive and perceived by majority of people as “fair” image of the nation’s future.