цифровые технологии

The article analyzes the problems that have arisen in connection with the active development and application of digital and neurotechnologies in the everyday life of young people. The authors, on the basis of the theoretical analysis and the results of specifi c sociological studies, suggest that the practice of digital and neurotechnologies in general aff ects the perceptions of a person, his/her consciousness and thinking. In the course of the study, a set of general scientifi c methods was applied.

The article analyzes various aspects of new digital technologies impact on consumer behavior. The necessity of sociological interpretation and understanding of digital reality as a large-scale socioeconomic phenomenon, and the search for social determinants of consumer behavior in these conditions are formulated. It is argued that digital technologies are promising tools for consumer behavior social construction.

The communicative possibilities of the modern digital society are fundamentally different from the previous times. Active integration of new media into all spheres of human life without exception changes everyday life, forms new behaviors and ways of self-organization. Under the influence of social media there is a significant transformation of consumer practices, stages of decision-making on purchasing. During a certain period of social development, consumption becomes the dominant social process that characterizes everyday life.